How can i develop a program such as smoking to help people in community?

Question

Unemployed MBA student is doing assignment.

You are a top level in a leading organization in the healtcare industry. The CEO has handed down a directive to you that she would like for you to come up with a new initiative that will target a new program or health related disease which would benefit the community in which you serve. Topics: obesity, childhood obesity diabetes, access to public health for minority, smoking, alcohol poisoning among college students. Please how can i handle this assignment?