From: afoxland@starband.net
Date: Thu, 08/14/03
Anne LandmanPosting Date: Thursday, August 14, 2003
Agenda Item 8 Environmental Tobacco Smoke
Company/Source: Philip Morris (a division of Altria Group)
Date: 06 Nov 1990 (est.)
Length: 3 pages
Bates No. 2021184097/4099
URL: http://tobaccodocuments.org/landman/2021184097-4099.html
PDF Version: http://tobaccodocuments.org/landman/2021184097-4099.pdf
This 1990 fax from the law firm of Shook, Hardy and Bacon reveals a
plan by tobacco companies around the world to join together to fight public
health efforts to control secondhand tobacco smoke globally.
The document laments that "ETS [environmental tobacco smoke]
represents a more serious threat to the industry than any other issue" and that
"time is running out...and... the industry is on the point of losing the issue."
It shows efforts to "gain overall industry commitment to the principle of
global action" and to "coordinate approved global activities" to fight public
health on this issue.
The "measurable benefits" of a "'global' ETS campaign" included "the
blocking of social legislation/regulation" and "Protection of smokers from
unreasonable social pressures." These benefits were to be achieved by "forcing
anti-smoking groups onto the defensive" and "industry alternatives for public
smoking policies being given a greater chance of being recognized and
developed."
The first phase of a major coordinated worldwide campaign was proposed
to take place in direct opposition to a major public health effort against
tobacco, around "31 May 1999 (WHO World No Tobacco Day)."
Quotes:
For some time it has been recognised that ETS represents a more
serious threat to the industry than any other issue.
The recent Infotab International Conference concluded that time is
running out, and that the industry is on the point of losing the issue. The
Conference also recommended that Infotab should urgently address the matter in
order to:
• gain overall industry commitment to the principle of global
action • put forward proposals as to how the issue should be addressed •
co-ordinate approved global activities.
In consequence, Board approval is sought for:
1. A global ETS campaign, supported by Founding Members.=
2. The first phase of the campaign to be targeted towards 31 May.
1991 (WHO World No Tobacco Day).
3. The co-ordinated campaign, using all appropriate media, to be
implemented through:
• an umbrella campaign in international media • "A" market
campaigns - in those large markets where Founding Members hold a significant
market share • "B" market campaigns - in those markets which in the opinion of
Founding Members, are critical for reasons other than size
Founding Members to ensure the commitment of NMAs in "A" and "B"
markets to implement the campaign(s).
6. Infotab to have the central planning and co-ordinating
function.
6. Infotab to seek commitment and funding support from the
following companies:
Austria Tabak BAT
B&W
Japan Tobacco Inc
Monital
Seita
Tabacalera
with whom campaign plans will be shared.
Founding Members to be responsible for providing full-time,
experienced people to plan and co-ordinate key sectors of the global campaign,
i.e.:
• advertising/marketing/research
• media relations/spokespersons
• scientific/legal
• coalition/alliance building
• political/NMA relations
These key sector co-ordinating roles would be supported by
company, resources(company/NMA/agencies or consultants). Their responsibility
will be to ensure that fully detailed plans are prepared and implemented,
working together with the Infotab central planning and co-ordinating function.
Infotab to provide an outline plan and "manifesto" by 19 November.
Founding Members are requested to respond by 3 December.
Benefits of a "global" ETS campaign
--The achievement of measurable improvements in the social
acceptability of smoking.
--The blocking of social legislation/regulation.
--Protection of smokers from unreasonable social pressures.
These benefits would be achieved by:
The industry taking the lead position on ETS and forcing
anti-smoking groups onto the defensive, the public and policy-makers gaining a
greater understanding of ETS science,and taking a more reasonable and
practicable approach to public smoking policies.
iii) Industry alternatives for public smoking policies being given
a greater chance of being recognised and adopted.
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Named Organization: BAT, British American Tobacco
BW, Brown & Williamson
Infotab Intl Conference
INFOTAB (Int'l Tobacco Information Clearinghouse for industry, NMAs)
ICOSI (International Commission on Smoking Issues) was formed around
1978. It was reorganized in 1980 or 1981 as INFOTAB. Infotab is an information
clearinghouse that collects articles and legislative information. The data Is
funneled to Infotab by members of the industry. The founding company are R.J.
Reynolds International, BAT, Philip Morris, Reemtsma, Rothman's, Imperial and
Gallaher. The last three companies dropped in and out. A company had to give
three years notice to resign. BAT gave its notice to resign In late 1987 in
conjunction with B&W's resignation from TI. BAT and B&W's resignations were
partially because of the Barclay controversy. The companies pay the Infotab
dues, but the benefi- ciaries include the national manufacturing associations
(NMAs) . NMAs worldwide receive newsletters from Infotab. They can call and get
information on various topics. G.C. Hargrove of BAT was on Infotab.
Japan Tobacco
Monital
SEITA (Societe Nationale d'Exploitation Industrielle des Tabacs et)
Societe Nationale d'Exploitation Industrielle des Tabacs et Allumettes
Tabacalera
Who, World Health Org
Austria Tabak
Shook Hardy & Bacon (Tobacco Industry law firm) Tobacco
Industry law firm based in Kansas City, KS
Operation/Project: Global ETS Operations (Global industry activities
to fight ETS issue) Coordinated strategies and activities in which
tobacco companies from around the world participated to fight public health
efforts to control secondhand tobacco smoke. Global ETS operations encompass
"sub-operations" (like the Whitecoat Project, Berkshire Project, the formation
of INFOTAB, etc. Efforts were generally led by the Philip Morris tobacco
company, who appears from the documents to be the instigator.
Type: REPT, REPORT, OTHER
Litigation: Stmn/Produced
Subject: Secondhand Smoke
Secondhand smoke strategy (Corporate strategy to deal with ETS
issue)
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