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Life on Mars (PM, 1954) < PREVIOUS | 246967 | NEXT >
From: anne@tobaccodocuments.org
Date: Thu, 09/09/04

Anne Landman, Research Specialist
Posting Date:  Thursday, September 9, 2004
Life on Mars
 
Company/Source:  Minnesota Plaintiff's Exhibit from Blue Cross Blue Shield of Minnesota
Date of Document: 19540331
Length: 1 pages
Bates No. None (Trial Exhibit No. 18,499)
 
    This document was used as a trial exhibit in Minnesota's case against the tobacco industry.  It is a 1954 article published in the St. Paul (Minnesota) Pioneer Press in which Philip Morris' Vice President George Weissman promises that the cigarette industry would "stop business tomorrow if it thought its product was harming smokers." (The document is called "Life on Mars" because of the headline that dominates the page above the portion of the article where Mr. Weissman is quoted.)
 
    This pronouncement is eerily similar to that of Philip Morris CEO Geoffrey Bible a full 43 years later in Florida's case against the industry.  In 1997, Mr. Bible admitted under oath in a Florida courtroom that there was a "fair chance" that his products "might have" killed 100,000 people.  When asked what he would do with his manufacturing plants if scientists proved "that cigarettes were a cause of lung cancer," Mr. Bible said he would "shut it down instantly." [Doc Alert posting of 3 March 2003, http://www.smokefree.net/doc-alert/messages/246726.html]
  
 
Quote:
 
The cigaret industry would "stop business tomorrow" if it thought its product was harming smokers, according to George Weissman, vice president of Philip Morris and Co., in a speech in Chicago Tuesday.  He blames the cancer problem on "medical propaganda...by a small number of doctors and a large number of magazines and newspapers."
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NOTES:  Thanks to Chuck Tauman of Portland for bringing this document to Doc-Alert's attention, and to the Tobacco Products Liability Project for directing Doc-Alert to an electronic copy of this document.   
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Company: Philip Morris
Author: Hanson, Bob (Pioneer Press News Service)
Recipient: Public audience
Region: Minnesota, United States
Litigation: Blue Cross Blue Shield of Minnesota
Type: Published article
Subject:
health belief

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