From: anne@tobaccodocuments.org
Date: Thu, 08/04/05
Anne LandmanPosting Date: 4 August 2005
Five Year Plan 800000 - 840000 Book IV Smoking and Health. Part 2 of 2. Document
ID 2500005953 - 2500006100.
Company/Source: Philip Morris
Document Date: 1979 (est.)
Length: 82 pages
Bates No. 2500006019/6100
URL of this posting: http://tobaccodocuments.org/landman/2500006019-6100.html
Document Images: http://tobaccodocuments.org/landman/2500006019-6100.pdf
OR: http://legacy.library.ucsf.edu/tid/kgr02a00
This Philip Morris (PM) 5-year plan describes actions PM took to address
smoking and health issues around the world between 1980 and 1984. Several
passages of the Plan indicate that poorer and lesser-developed countries provide
more favorable markets for cigarettes for several reasons: Firstly, people who
are more desperate for their survival tend to pay less attention to smoking and
health, and the governments and medical establishments of these countries tend
to follow suit:
[From Page 64]:
"Smoking and Health is not yet considered to be a crucial issue by the
Egyptian Tobacco Industry...and Health is not an issue among the general
Egyptian populace who are more concerned with day-to-day survival and consider
smoking to be one of their few pleasures in life. The health question...is not
considered to be a priority by the [Egyptian] medical profession."
The poorer economies of less-developed countries also help Philip Morris
because the governments of these countries are more heavily dependent on tobacco
taxes for income, and thus less apt to restrict tobacco marketing, use and
advertising:
[From Page 65-6]:
"In general, little official governmental attention has been paid to smoking
and health in Africa and the African Health Ministers, where they exist, have
not taken a strong stand on this issue. This is in large part because most
[African] governments are preoccupied by other priorities (economic and social
development), and because cigarette advertising and tax revenues are important
to the African economies. Therefore, governments are not inclined to impose
restrictions which might jeopardize this income."
PM also understood that if religious leaders and doctors in Africa took a
strong public health stand against tobacco use, it could affect cigarette
consumption "because of the mentality of the Africans":
[From Pg. 66]:
"Smoking and health is of little concern to the African people and it seems
not to be a popular issue among them. However, if an anti-smoking campaign
supported by religious leaders and/or the medical profession is developed, this
could seriously affect consumption because of the mentality of the Africans, and
their faith in their religious leaders and doctors."
PM also recognized that a high rate of illiteracy means a populace will rely
less on printed reports for health information, which benefits the tobacco
companies. The following passage discusses the high rate of illiteracy in
Nigeria and how health information from the "outside" was starting to affect
"the upper class" (which presumably had higher literacy rates than the general
population): From Page 68:
"As not less than seventy percent of the Nigerian population is illiterate,
Nigerians form their opinions on smoking and health almost exclusively on the
basis of rumor and superstition. The population is becoming more aware of the
allegations against smoking largely because of press coverage from outside
reports. The prevalent attitude in model developed countries has some impact on
the upper class..."
PM also found that increasing levels of wealth and education in
underdeveloped countries tends to work against cigarette manufacturers:
"Future Developments and Their Effect on Philip Morris' Activity
As Nigeria's wealth becomes more evenly distributed among its population and a
greater number of Nigerians become educated, the spill-over effect as regards
smoking and health may become more evident..."
---------------------------------
Quotes
This is an extensive paper touching on PM activities regarding smoking and
health in many countries throughout the world. Selected quotes are above. See
document images for information specific to other regions/countries discussed in
the report.
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Company
Philip Morris
Author
Philip Morris (corporate author)
Recipient
Philip Morris (corporate recipient)
Region
Austria
Switzerland
France
Italy
Belgium
Holland
Eastern Europe
Yugoslavia
Greece
Lebanon
Egypt
Turkey
Iran
Kuwait
Saudi Arabia
Bahrain
Middle East/Africa
Nigeria
South Africa
Israel
Litigation
Stmn/Produced
Named Organization
Agency Beachez
AGI
American Cancer Society
Anti Tobacco Action Comm
Anti Tobacco Brigade
ASFC, Assn Swuisse Des Fabricants De Cigerettes
ASH, Action on Smoking & Health
Assn Anti Tabac
Assn De Fournisseurs De Cigarettes
Austria Ministry of Finance
Austria Ministry of Health
Austria Parliament
Austria Tabakwerke
BAT Suisse
BAT, British American Tobacco
Belgian Work for Cancer
Belgium Parliament
Cancer Inst
Christian Democrat
Club of Active Non Smokers
Comite Natl De Coordination Anti Tabac
Comm on Cancer Subjects
Confindustria
Corporate Affairs Seminar
Dutch Cancer Foundation
Dutch Cigarette Mfg Assn
EEC, European Economic Community
Egyptian Health Ministry
European Parliament
Federation Belgo Luxembourgeoise Des Ind
Foundation Public Health + Smoking
France Ministry of Health + Family
France Ministry of Health + Social Secur
FTR, Fabriques de Tabac Reunies, (PM R&D facility in Neuchatel, Switzerland)
Fabriques de Tabac Reunies, Philip Morris Research and Development facility in
Nuechatel, Switzerland. Many of the documents generated by this facility are in
German or French language.
German Verband - (German tobacco industry)
Greek Ministry of Social Welfare
HGA
Icosi Trade Assn Meeting Zurich
ICOSI (International Committee on Smoking Issues)
Was formed to address and reverse the global decline in social acceptability
of smoking occurring in the 1970s Consisted of the major tobacco manufacturers
worldwide, was created to deal with the global decline in social acceptability
of smoking. ICOSI was created
IHS
Inst of Hygiene
Institut Natl De La Consommation
Intl Union Against Cancer
Iranian Tobacco
Italian League Against Cancer
Italy Constitutional Court
Italy Finance Ministry
Italy Health Ministry
Italy Parliament
Knesset Israel
Kreis Schoneborn Institution
Lebanese Cancer Society
Lebanese Health Ministry
Liberal
Ligue Cardiologique
Meulblok Commission
MH - Ministry of Health (?)
Ministry of Finance + Economic Affairs
Monital
Natl Comm for Anti Tobacco Coordination
Niemeyer
Peoples Assembly House Cairo
Red Cross
Regie
Rembrandt
Rembrandt BATJoint Commission
S+H -abbreviation for Smoking and Health
SEITA (Societe Nationale d'Exploitation Industrielle des Tabacs et)
Societe Nationale d'Exploitation Industrielle des Tabacs et Allumettes
Shook Hardy & Bacon (Tobacco Industry law firm)
Tobacco Industry law firm based in Kansas City, KS.
Society for Eradication of Smoking
Stichting Sigarettenindustrie
Swiss Assn of Non Smokers
Swiss League Against Cancer
Swiss Service of Preventive Medicine
Switzerland Federal Council
Switzerland Parliament
Switzerland Service Federal De La Sante
Tekel Turkey
Test Achat
Ufidec
Uicc Workshop
Un, United Nations
Vienna Univ
Weltab
World Health Organization (Concerned with global public health)
International organization concered with public health worldwide
World Conferences on Smoking + Health
Young Italian Industrialists Assn
Consumer Union
4th World Conference Stockholm
Named Person
Abelin
Altissimo, R.
Andreotti
Androsch, H.
Barrot, J.
Cossiga, F.
Dezutter, R.
Dhoore, L.
Doxiadis
Ezratty
Farge, J.
Flamm, H.
Frei
Gori, Gio Batta (Tobacco industry consultant)
1993 Started career at NCI and then went to work for the industry. Believed a
safer cigarette could be made, and that there were safe threshold levels for
exposure to the chemicals in cigarette smoke.
Hurlimann
Kunze, M.
Kunze, M.J.
Leodolter, I.
Meinsma
Moro
Niemeyer, Theodorus (Dutch producer of pipe & rolling tobacco)
Pelletier, M.
Polak
Pontfoort
Schar
Schmidt, F.
Surgeon General
Vanobergen, L.
Veil, S.
Willaert, I.P.
Type
REPT, REPORT, OTHER
CHAR, CHART, GRAPH, TABLE, MAPS
Subject
international trade
Target/Low-Income (Target Groups)
target market
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